Cariuma

______________

WITHIN AGENCY

Tools used:

After Effects, Photoshop, Illustrator

Tasked:

Animation and Design

Description:

Our team was tasked to A/B test visuals and copy, to see which video performed the best. Then iterate on the best performer. This was one of the videos that we tested. I was tasked to design and animate this ad. I illustrated these plants and had them live in the same world with the shoes, to signify the green messaging of the brand.

Team:

Art Director: Trish Preuss

Copy: Erika Hofgesang

Animation and Design: Myself

Other Ads:

Art Director: Trish Preuss

Animation and Design : Me

Typography Design : Anna Chandler